شناسایی ابعاد فن‎آوری اطلاعات مؤثر بر ایجاد تصویر دانشگاهی مناسب

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانش‌آموخته دکترای مدیریت آموزشی، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران

2 دانشیار گروه مدیریت آموزشی، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران

چکیده

دانشگاه­ ها با به­ کارگیری فن­ آوری­ های نوین و شناسایی عوامل مؤثر در آن، می‌توانند در ایجاد تصویر سازمانی مثبت بکوشند و به درجات عالی پیشرفت دست یابند. لذا، تحقیق حاضر، با هدف شناسایی عوامل فن‌آوری اطلاعات مؤثر بر ایجاد تصویر دانشگاهی انجام گرفته است. روش تحقیق توصیفی، از نوع پیمایشی بود. جامعه آماری شامل کلیه دانشجویان دانشگاه‌های استان گلستان می‌باشد. نمونه‎گیری به روش تصادفی طبقه‌ای بر حسب واحد دانشگاهی انجام شد که طی آن 379 دانشجو با استفاده از فرمول کوکران به عنوان نمونه انتخاب شدند. ابزار گردآوری داده‎ها، پرسش‌نامه محقق ساخته بود. برای تجزیه و تحلیل داده‌ها، از نرم‌افزار‌‌ SPSS و از شاخص‌های آمار توصیفی و استنباطی شامل تحلیل عاملی با رویکرد اکتشافی استفاده شد. یافته‎ها نشان داد که از نظر دانشجویان عوامل فن‌آوری اطلاعات مؤثر بر ایجاد تصویر دانشگاهی مناسب در هفت بعد به این شرح قرار دارد: اینترنت و رسانه­ ها، و سیستم­‎های هوشمند، وب سایت دانشگاه، نرم­ افزارهای آموزشی، اتوماسیون، محیط فیزیکی، و سیستم­ های نظارتی. در میان عوامل مذکور، بیشترین سهم متعلق به بعد اینترنت و رسانه ­ها (با واریانس 10/459) بود.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Identifying the Dimensions of the Effective Information Technology on Creating the Appropriate Institutional Image

نویسندگان [English]

  • Mahnaz Dazdari 1
  • Taraneh Enayati 2
  • Farshideh Zameni 2
1 Ph.D. Graduated in Educational Management, Sari Branch, Islamic Azad University, Sari, Iran
2 Associate Professor, Department of Educational Management, Sari Branch, Islamic Azad University, Sari, Iran
چکیده [English]

Universities, using the new technologies and identifying the appropriate factors, can create a positive institutional image to obtain the higher degrees of progress. So, the present study was performed to identify the dimensions of the effective information technology on creating the appropriate institutional image. The research method was descriptive survey. Statistical population was all students of the Universities in Golestan province. By stratified random sampling method (based on university branch), 379 students were selected by Cochran Formula. The researcher made questionnaire was used to gather the data. Data analysis was performed by SPSS software and statistical techniques including descriptive and inferential statistics (including factor analysis with exploratory approach). Findings showed from the viewpoint of students, the factors of information technology which affect the creation of an appropriate university image had 7 components which were: Internet & media, smart systems, university website, educational software, automation, physical environment, supervisory systems. Among these components, the Internet & media had the most influence (10.459).

کلیدواژه‌ها [English]

  • institutional image
  • University
  • Information technology
  • Internet
  • media

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