نوع مقاله: مقاله پژوهشی
نویسندگان
1 دانشآموخته دکترای مدیریت آموزشی، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران
2 دانشیار گروه مدیریت آموزشی، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Universities, using the new technologies and identifying the appropriate factors, can create a positive institutional image to obtain the higher degrees of progress. So, the present study was performed to identify the dimensions of the effective information technology on creating the appropriate institutional image. The research method was descriptive survey. Statistical population was all students of the Universities in Golestan province. By stratified random sampling method (based on university branch), 379 students were selected by Cochran Formula. The researcher made questionnaire was used to gather the data. Data analysis was performed by SPSS software and statistical techniques including descriptive and inferential statistics (including factor analysis with exploratory approach). Findings showed from the viewpoint of students, the factors of information technology which affect the creation of an appropriate university image had 7 components which were: Internet & media, smart systems, university website, educational software, automation, physical environment, supervisory systems. Among these components, the Internet & media had the most influence (10.459).
کلیدواژهها [English]
Ahanchian, M. R. (2007). Studying the relatinship between the manager's efficiency and the organizational health in Zanjan's guidance and high schools. Educational Research Department of Zanjan. (in Persian).
Bahramizadeh, A., Asadi, S., & Karimi, M. (2009). Different dimensions of using the impression management of others at business environment. Mashhad's Raveshsazan Group. (in Persian).
Behan, K., & Holmez, D. (1998). Understanding information technology (Translated by Azarakhsh, Hamid & Mehrdad, Jafar). Tehran: Samt Press. (in Persian).
Beykzad, J., & Rezabeygi, S. (2014). Organizational self image, the open doors toward the organizational improvement. The Third Conference of the New Management Science. Islamic Azad University of Ali Abad-E-katoul, Gorgan, Golestan, Iran. (in Persian).
Braddy, P. W., Meade, A. W., & Kroustalis, C. M. (2005). Organizational website usability and attractiveness effects on viewer impressions. Paper presented at the 20th Annual Conference of the Society for Industrial and Organizational Psychology, Los Angeles, CA.
Cappelli, P. (2001). Making the most of on-line recruiting. Harvard Business Review, 79, 139-146.
de Jager, J., & du Plooy, T. (2010). Information sources used to select a higher educatin institution: Evidence from South African students.Business Education & Accreditation, 2(1), 61-75.
Diaz Mendez, M. (2013). Drawing attention to institutional soft tools: The case of lipdubs. Communication & Society/Comunication y Sociedad, 26(1), 129-148.
Erfanifar, A. (2009). Designing the conceptual modle of the effective features of the oragnizatinal image: A case study: Imam Sadegh University. A Thesis to get Master Degree in Islamic Theology and Management. Tehran, Imam Sadegh University. (in Persian).
Ghafori, Z. (2012). Impression management a new attitute toward the organizational behaviour. National Conference on Organizational Behaviour in Nursing. Islamic Azad University of Shirvan, Iran. (in Persian).
Greenberg, A. D., & Zanetis, J. (2012). The impact of broadcast and streaming video in education. Report commissioned by Cisco Systems Inc. to Wainhouse Research, LLC. Retrieved from http://www.cisco.com/c/dam/en_us/solutions/ industries/docs/education/ciscovideowp.pdf
Lee, C. H. M., Cheng, Y. W., & Depickere, A. (2003). Comparing smartcard adoption in Singapore and Australian universities. International Journal of Human-Computer Studies, 58(3), 307-325.
Lee, J. K., & Yang, C. Y. (2000). Evolutionary business models of e-cash with smart cards, in Proceedings of the International Conference on Electronic Commerce, Seoul, Korea.
Lyons, B. D., & Marler, J. H. (2011).Got image? Examining oranization in web recruitment. Journal of Managerial Psychology, 26(1), 58-76.
Moemeni, H. (1994). The Manager's information systems. Tehran: The Ettehad Press. (in Persian).
Moogan, Y., Baron, S., & Harris, K. (1999). Decision making behaviour of potential higher education students. Higher Education Quarterly, 53(3), 211-28.
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superiorperformance. The Free Press.
Schimmel, K., Motley D, Racic S., & Mrco, G. (2010).The importance of university web pages in selecting a higher education institution. Research in Higher Education Journal, 9, 1-16.
Stone, D. L., Lukaszewski, K. M., & Isenhour, L. (2005). E-recruiting: Online strategies for attracting talent, In Gueutal, H.G. and Stone, D.L. (Eds), The Brave New World of eHR, Jossey-Bass, San Francisco, CA, 22-53.
Tran, M. A., Nguyen, B., Melewar T. C., & Bodoh, J. (2015).Exploring the corporate image formation process. Qualitative Market Research: An International Journal, 18(1), 86-114.
Tucciarone, K. M. (2009). Speaking the same language: Information college seekers look for on a college website. College & University, 84(4), 22-31.
Wu, H-C., Chen, J. W., & Hsieh, C-C. (2011). Creating added value for smart card applications: The university as a case study. The Fourth International Conference on Advances in Computer-Human Interactions. Gosier, Guadeloupe, France.
)