طراحی الگوی نقش شبکه‌های اجتماعی در ایجاد تحول اجتماعی جوانان

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت رسانه، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران

2 دانشیار گروه ارتباطات، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران

3 استاد گروه مدیریت رسانه، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران

چکیده

هدف از این تحقیق، طراحی الگوی نقش عملکرد شبکه­‌های اجتماعی (تحرک اجتماعی، دانش اجتماعی، ایجاد پیوندهای اجتماعی، آگاهی بخشی اجتماعی، سازمان‌دهی اعتراضات اجتماعی و پیوستگی اجتماعی) بر تحول اجتماعی جوانان بود. این تحقیق از نظر هدف کاربردی و به لحاظ روش در زمره‌ مطالعات توصیفی- پیمایشی است. جامعه آماری شامل دانشجویان دانشگاه­‌های آزاد اسلامی استان فارس بود. در این تحقیق برای انتخاب نمونه تحقیقاتی از روش نمونه­‌گیری تصادفی خوشه‌­ای استفاده شد. داده­‌های مورد نیاز از طریق پرسش‌نامه از 704 نفر از دانشجویان دانشگاه­‌های بزرگ آزاد اسلامی استان فارس جمع­‌آوری شد. در این تحقیق به منظور تجزیه و تحلیل اطلاعات از نرم‌­افزارهای SPSS، لیزرل و تکنیک تحلیل سلسله مراتبی با استفاده از ضرایب همبستگی، آماره t، ضرایب مسیر، بارهای عاملی و تحلیل سلسله مراتبی فازی استفاده شد. نتایج نشان داد که شبکه­های اجتماعی باعث تحرک اجتماعی، دانش اجتماعی، پیوند اجتماعی، آگاهی­ بخشی اجتماعی، سازمان‌دهی اعتراضات اجتماعی و پیوستگی اجتماعی شده و در نهایت، از این طریق تحول­ های اجتماعی را ایجاد‎ می­ کند. بنابراین، کلیه فرضیه­‌های تحقیق مورد تأیید قرار گرفت. نتایج آزمون مدل نیز نشان داد مدل تحقیق از برازش خوبی برخوردار است.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Designing a Model for the Role of Social Networks in the Creation of Youth Social Changes

نویسندگان [English]

  • Reza Davoudi 1
  • Mohammad Soltanifar 2
  • Ali Akbar Farhangi 3
1 Ph.D. Student of Media Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 Associate Professor, Department of Communication, Science and Research Branch, Islamic Azad University, Tehran, Iran
3 Full Professor, Department of Media Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
چکیده [English]

The aim of this research was to design a model for the role of social networks functions (social mobility, social knowledge, social ties, social awareness, organizing social protests and social cohesion) on the youth social changes. This research is applied in terms of purpose and descriptive-survey in terms of method. The statistical population included students of Islamic Azad Universities in Fars province. In this research, a random cluster sampling method was used to select research sample. The required data collected through questionnaires from 704 students of Major Islamic Azad Universities in Fars Province. In this research, SPSS and LISREL softwares and hierarchical analysis techniques were used to analyze the data using correlation coefficients, t statistics, path coefficients, factor loading and fuzzy hierarchical analysis.The results showed that social networks causes of social mobility, social knowledge, social ties, social awareness, organizing of social protests and social cohesion and through ultimately creates social changes. So, all hypotheses of research were confirmed. Also, the model result test shows that the research model is a good fit.

کلیدواژه‌ها [English]

  • Social networks
  • social mobility
  • Social changes
  • Youth
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