عنوان مقاله [English]
This study aimed to investigate the impact of new technologies and university multilingualism on public culture based on a quantitative approach with an applied purpose and survey strategy.The statistical population of this study consisted of 462 faculty members above the universities of Mazandaran province. Using Cochran formula and multistage cluster random sampling method, 255 persons were selected as proportional stratified sample size.A researcher-made questionnaire was used for data collection.The face and content validity of the questionnaire was confirmed by experts and experts. Cronbach's alpha coefficient and composite reliability were used to test the reliability of the questionnaire, which indicated values above 0.7 for all constructs of the research concepts.SPSS and LISREL were used for data analysis.The results showed that modern technologies with a coefficient of influence (β = 0.52) and multilingualism with a coefficient of influence (β = 0.56) had a direct and relatively strong influence on public culture,In other words, with the increasing use of new technologies and the strengthening of the multilingualism of universities, the desirability of public culture increases with a relatively strong intensity.
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