بررسی عوامل موثر بر رضامندی دانشجویان از دوره‌های آموزش مجازی در دوران شیوع بیماری کوید_ 19
محورهای موضوعی : آموزش مجازی
فاطمه رحیمی فیض آباد
1
(دانش‌آموخته دکتری ترویج کشاورزی، گروه ترویج و آموزش کشاورزی، دانشگاه علوم کشاورزی و منابع طبیعی خوزستان)
یوسف آزادی
2
(دانشجوی دکتری توسعه کشاورزی، گروه ترویج، ارتباطات و توسعه روستایی، دانشکده کشاورزی، دانشگاه، زنجان، زنجان، ایران)
سعید غلامرضایی
3
(دانشیار گروه اقتصاد کشاورزی و توسعه روستایی، دانشکده کشاورزی، دانشگاه لرستان، خرم آباد، ایران)
کلید واژه: دانشگاه, آموزش مجازی, رضامندی, کوید_19,
چکیده مقاله :
پژوهش حاضر با هدف بررسی عوامل موثر بر رضامندی و استمرار استفاده دانشجویان دانشگاه لرستان از دوره‌های آموزش مجازی در نیمسال دوم سال تحصیلی 99-1398 و به روش پیمایش مقطعی انجام شد. جامعه‌ی آماری این پژوهش، دانشجویان شرکت کننده در دوره‌های آموزش مجازی دانشگاه به تعداد 7000 نفر بودند که با استفاده از روش نمونه‌گیری تصادفی ساده و بر اساس جدول کرجسی و مورگان نمونه‌ای 490 نفری از آن‌ها برای تحقیق انتخاب شدند. گردآوری اطلاعات در این پژوهش از طریق پرسشنامه آنلاین انجام گرفت که برای سنجش رضامندی از مدل آمریکایی سنجش رضامندی استفاده گردید. روایی صوری پرسشنامه توسط متخصصان موضوعی و پایایی آن از طریق محاسبه ضریب آلفای کرونباخ برای متغیرهای مختلف تحقیق مورد تایید قرار گرفت (94/0- 78/0=α). برای تعیین عوامل موثر بر رضامندی دانشجویان از مدل معادلات ساختاری با استفاده از نرم‌افزار AMOSversion24 استفاده شد. یافته‌ها نشان دادند، متغیر ارزش درک شده، بیشترین اثر مستقیم را بر رضامندی پاسخگویان و رضامندی بیشترین تاثیر مستقیم را بر استمرار استفاده دانشجویان داشته است. همچنین متغیر انتظارات، بیشترین تاثیر غیرمستقیم را بر رضامندی و استمرار استفاده دانشجویان داشت. افزون بر این، در مجموع تاثیر مستقیم و غیرمستقیم، انتظارات دانشجویان دارای بیشترین تاثیر بر رضامندی بود.
This study is designed to investigate factors affecting Lorestan university students satisfaction and loyalty towards virtual training courses in the second semester of the academic year 2019-2020 through cross-sectional survey method. The statistical population consisted of all in Lorestan university students (N= 7000) participated in university virtual training courses simple random sampling by Krejcie and Morgan table resulted to select 490 students. Data collection in this study was done through a online questionnaire that American Customer Satisfaction Index (ACSI) was used to measure satisfaction. After preparing the questionnaire and confirming its validity by experts, its reliability was confirmed by calculating theta reliability (α= %78- %94). Structural equation modeling was used to determine factors influencing students’ satisfaction through AMOSversion24. The results revealed that, perceived value variable had the highest direct impact on respondents’ satisfaction and satisfaction in tern had the highest direct impact on students’ loyalty toward virtual training courses. Another way, variable of students expectations of virtual training courses have the highest indirect effect on students’ satisfaction and loyalty. In addition, the sums of the direct and indirect impacts of expectations had the highest impact on students’ satisfaction and satisfaction has the highest impact on loyalty toward virtual training courses.
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